It doesn’t matter what you’ve done or the situation that you’re in now, it cannot outweigh what your’e expected to be.
— Cam Newton in WWD for Drakkar Noir
I want my boy to feel like he belongs to a very confident group of guys who don’t care about general perceptions of masculinity and redefine these lines through their own empowerment,
— Astrid Andersen
"This is not sportswear for sport and it’s not streetwear for, or from, the street," declares Ben Cottrel, one half of British brand Cottweiler. "It’s clothing that’s responsive to our social environment, who we are and where we’re going." Luxury streetwear brands #Beentrill and Hood By Air may be entrenched in US culture, but Christopher, Nasir and Astrid are undeniably British beasts, morphing garments from the flickering streetlights of long forgotten estates into the spotlight of the fashion elite. Under their creative vision, something as deceptively simple as a sweatshirt can reveal what music you listen to, where you party and who you fuck.